BAGUIO CENTRAL UNIVERSITY

(074) 444-9247 / (074) 424-8216 #18 Bonifacio Street, ABCR Barangay, Baguio City
Baguio Central UniversitySoaring High Towards Excellence
College of Hospitality and Tourism Management

Hospitality with heart, tourism with purpose

Skilled, ethical and innovative hospitality and tourism professionals, trained in real service settings and connected to Baguio’s tourism office, parks and communities.

★ PACUCOA Level II accredited BSHM
Dean Dr. Jocelyn B. Ang Dean and Research Coordinator

Research cluster MABUHAY See the Research Agenda →
3Hospitality and tourism programs
17Industry, government and community partners
14Sustainable Development Goals our work supports
63CHTM news stories published
About the College

Vision, mission and goals

Vision

Enabling global excellence in hospitality and tourism education, accessible to diverse individuals, and fostering skilled, ethical and innovative future professionals.

Mission

Nurture and equip students comprehensively to excel in the industry with the necessary knowledge, skills and attitudes to be globally competitive and holistic graduates.

Goals
  • Holistic Formation and Development
  • Organizational Stability, Adaptability and Responsiveness
  • Moral Recovery for the Common Good
  • Excellence in Education and Continuing Development towards Global Competitiveness
Objectives
  1. Provide equal educational opportunities to all, regardless of socio-economic, cultural, religious and geographical backgrounds, enabling everyone to pursue their aspirations and contribute to global industry growth.
  2. Design and implement comprehensive training programs for skill development in customer service, leadership, problem-solving, adaptability, critical thinking, technological proficiency and industry-specific knowledge, equipping graduates with the essential skills for global competitiveness.
  3. Foster a positive and professional mindset in students, emphasizing ethics, cultural sensitivity, customer focus and continuous learning while cultivating a global perspective, adaptability to industry changes and a passion for innovation.
  4. Establish partnerships with industry stakeholders and regularly assess and evaluate the curriculum and training programs against industry trends, ensuring graduates meet global industry demands.
  5. Promote critical thinking, analytical skills and knowledge acquisition through student research, fostering academic growth and contributing to knowledge advancement in respective fields.

Get to know the College of Hospitality and Tourism Management. Open on YouTube ↗

Academic Programs

What you can study at CHTM

All BCU programs →
BSHM

Bachelor of Science in Hospitality Management

★ PACUCOA Level II accredited

Food and beverage service, kitchen operations, front office, events and hotel management, learned through hands-on dining events and industry exposure.

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BSTM

Bachelor of Science in Tourism Management

Tour operations, destination management, travel services and sustainable tourism, with real exposure to Baguio’s tourism events and city partners.

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AHM

Associate in Hospitality Management

A shorter program focused on core hospitality skills for students who want to enter the industry sooner.

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Research · Research and Development Center

Our research cluster

MABUHAY research cluster emblem
MABUHAYManagement and Advancement of Business in Uniting Creativity, Culture and Cordillera’s Heritage, Hospitality And Yielding Tourism

CHTM’s research covers hospitality and tourism management, culinary studies, sustainable and community-based tourism, service quality, destination management and cultural tourism, promoting inclusive, ethical and green tourism in the Cordillera and Baguio, a UNESCO Creative City.

Research coordinator: Dr. Jocelyn B. Ang

Hospitality Management

  • Hospitality service quality
  • Hotel and restaurant operations management
  • Culinary innovation and food safety
  • Hospitality workforce readiness
  • Sustainable hospitality practices

Tourism Management

  • Sustainable and community-based tourism
  • Destination management and marketing
  • Cultural heritage tourism
  • Tourist behavior and satisfaction
  • Tourism policy and regional development

CHTM research highlights

Partnerships and Linkages

Who we work with

CHTM works with Baguio’s restaurants and hotels, the City of Baguio, partner communities and training agencies so students learn in real settings and give back to the city that hosts so many visitors.

Industry partners for practicum · A.Y. 2025–2026

A.Y. 2025–2026

Casa Lasa Café and Restaurant

Industry partner · Food and beverage

Bridges culinary education and real-world dining, with practicum visitation supporting students’ creativity and service excellence.

A.Y. 2025–2026

Mario’s Restaurant

Industry partner · Food and beverage

A Baguio fine-dining institution that trains CHTM practicum students under a signed Memorandum of Agreement.

A.Y. 2025–2026

Fortune (Hong Kong) Seafood Restaurant

Industry partner · Food and beverage

Exposes students to international cuisine, cultural diversity and professional dining service.

A.Y. 2025–2026

Giligan’s Restaurants

Industry partner · Food and beverage

Connects classroom learning with restaurant operations: teamwork, service efficiency, food safety and customer satisfaction.

A.Y. 2025–2026

Sunset View Ridge Residences

Industry partner · Hotel and accommodation

Personalized guest experiences and accommodation services rooted in genuine Filipino hospitality.

A.Y. 2025–2026

Citylight Hotel, Baguio City

Industry partner · Hotel and accommodation

Hotel operations training that builds service-oriented, adaptable and industry-ready graduates.

A.Y. 2025–2026

Newtown Plaza Hotel

Industry partner · Hotel and accommodation

Practicum in hotel operations, food and beverage services and events management.

A.Y. 2025–2026

Baguio Country Club

Industry partner · Hotel and accommodation

A heritage club in hospitality, leisure and recreation that welcomes CHTM trainees to five-star service standards.

A.Y. 2025–2026

Outlook Ridge Residences

Industry partner · Hotel and accommodation

Practicum in residential accommodation and property services under a signed Memorandum of Agreement.

A.Y. 2025–2026

Old Orange Wood Hotel

Industry partner · Hotel and accommodation

Guest relations, accommodation management and attention to detail in a homey Baguio hotel.

A.Y. 2025–2026

Hotel Supreme

Industry partner · Hotel and accommodation

Accommodation, dining and convention operations that prepare students for guest services and events.

Government, community and training partners

2025–2026

City Government of Baguio · Tourism, Culture and Arts Office

Government partner · Tourism

CHTM faculty joined the city’s Pansa-Nopen Tayo circular tourism workshop to bring circular economy ideas into class, and CHTM’s Team Power Pulse raced in the Amazing Race Baguio during Tourism Week 2025.

Since May 2024

City of Baguio · Adopt-a-Park

Government partner · Environment

Through the city’s park adoption program, CHTM cares for Lower Rizal Park, cleaning it and planting flower boxes with students and faculty. The program’s sustainability was later studied at the University Research Colloquium.

2025–2026

Barangay Irisan, Purok 27

Community partner

CHTM’s partner community for livelihood training: turning food skills into small products, and upcycling used clothing into rugs, bags and wallets residents can sell.

November 2025

Dugong Bombo

Community health partner

Kitchen Essentials students cooked and served hot sopas for blood donors and volunteers at the Dugong Bombo blood drive in Malcolm Square.

April 2024

Philippine Red Cross Baguio

Training partner

Red Cross Baguio facilitators trained Hospitality and Tourism Management students in basic first aid for workplaces and guests.

March 2025

Baguio City Fire Prevention Office

Training partner

Bureau of Fire Protection officers led fire safety training with hands-on fire extinguisher drills and evacuation planning for CHTM students.

Industry, academic and quality linkages

For Students

What these linkages mean for you

Real service experience

Students plan and run themed dining events like “SAVOR the Summer” and the a-MAY-zing Dining Experience.

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Safety training

First aid with Red Cross Baguio and fire safety with the Bureau of Fire Protection.

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Student research

The CHTM Research Colloquium and award-winning papers at international conferences.

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Tourism in action

City tourism events, park adoption and community programs across Baguio.

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Extension and the SDGs

Hospitality that serves communities

CHTM’s outreach brings livelihood skills, cleaner parks and care for blood donors to the communities of Baguio.

Badges show how many CHTM stories support each goal. Tap a goal for all BCU stories on it.

Upcycling for livelihood

Purok 27, Irisan residents learn to turn used clothing and fabric into rugs, bags, wallets and mats to use or sell.

Adopt-a-Park: Lower Rizal Park

Students and faculty clean and plant the park’s flower boxes as part of CHTM’s outreach.

Dugong Bombo blood drive

Hot meals for blood donors and volunteers, cooked and served by Kitchen Essentials students.

From Kitchen to Commerce

Food and business skills for Irisan residents, run with the College of Business Administration.

Latest from CHTM

News and articles

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