The hospitality industry is one of the most dynamic and competitive sectors globally. As a part of the hospitality industry, the Meeting, Incentive, Conference and Events Management class of 2024 conducted a seminar “Getting Ahead: Strategic Management in the Hospitality Industry” on November 15, 2024 at the BCU Function Hall. The speaker of the seminar was Mr. Harvey Lance Roi O. Garcia the Brand and Marketing Manager of WANG Chocolate Inc., ONGkoleyt.
The Getting Ahead: Strategic Management in the Hospitality Industry seminar aimed to provide students with a comprehensive understanding of how strategic management principles are applied in the dynamic and competitive world of hospitality. The event exposed students to the specific challenges and opportunities in the hospitality sector, such as customer experience, innovation, sustainability, and digital transformation.
As students prepared to enter this vibrant field, understanding strategic management is crucial for their success. The seminar explored the principles of strategic management within the hospitality industry and provides insights into how students can leverage their knowledge to get ahead in their career.
Mr. Garcia stated that “we are in a sector where customer satisfaction and experience are paramount, and strategic management plays a vital role in achieving sustainable competitive advantage.”
Mr. Harvey Lance Roi O. Garcia in action as the guest speaker, sharing insights on strategic management derived from his extensive experience in the hospitality industry. Mr. Garcia appeared engaged and focused, likely drawing upon his professional background to deliver valuable knowledge to the seminar attendees. This serves as a visual representation of his expertise and the informative discussion on strategic management within the hospitality sector.
The successful seminar brightened the spotlight on the intersection of MICE class and industry expertise, culminating in a memorable photo op capturing the essence of knowledge sharing and professional growth. The seminar featured the dynamic interaction between the MICE class participants, eagerly absorbing insights, and the esteemed guest speaker, Mr. Harvey Lance Roi O. Garcia, leading the discussion on strategic management in the hospitality industry. It encapsulated the spirit of collaboration, learning, and innovation that defined the seminar, showcasing the blend of academic excellence and practical insights that enriched the seminar.
“Recognizing Excellence: A formal moment of gratitude during the seminar Getting Ahead: Strategic Management in the Hospitality Industry. The guest speaker, Mr. Harvey Lance Roi O. Garcia, was awarded a certificate of recognition, a professional fee, and a token of appreciation for his invaluable contribution. His insights into strategic management provided the participants with meaningful knowledge to enhance their future careers in the hospitality industry. This gesture highlights the organizers’ commitment to celebrating expertise and fostering professional growth.”
Strategic management is integral to navigating the complexities of the hospitality industry. In a part of embracing the principles of strategic management will not only enhance the student’s academic journey but will also prepare them for a rewarding career. By staying informed, gaining practical experience, and developing both technical and soft skills, students can position themselves for a success in this fast-paced and ever-evolving field. The future of hospitality is bright, and with the right strategic mindset, students can be at the forefront of its evolution.
Write up by: Ramirez P. Emingan Photos by: Ramirez P. Emingan and MICE Class ‘24